Goals are ‘what-by-when’.

The ‘what’ defines;

• The Quality of the goal.
• The Quantity of the goal.

The ‘by-when’ defines;

• The Time-Frame of Completion
• What to keep for yourself
• What to delegate
• Who to delegate to
• Coordination of the Complexity to finish all the tasks of the goal on time.

A Goal with just a ‘what’ will not be achieved on time, because there is no time frame given.

A Goal with just ‘by-when’ will not be achieved because there is no area of achievement.