Goals are ‘what-by-when’.
The ‘what’ defines;
  • The Quality of the goal.
  • The Quantity of the goal.
The ‘by-when’ defines;
  • The Time-Frame of Completion
  • What to keep for yourself
  • What to delegate
  • Who to delegate to
  • Coordination of the Complexity to finish all the tasks of the goal on time.

A Goal with just a ‘what’ will not be achieved on time, because there is no time frame given.

A Goal with just ‘by-when’ will not be achieved because there is no area of achievement.