Is Your Data Persuasive?
[ ] Relevant: You’re presenting data that the person cares about and can do something about.
[ ] User-Friendly: You’re presenting data in multiple forms, with pictures where possible, in language that is familiar to the person.
[ ] Easily Verifiable: You’re letting the person know where the data came from and how/by whom it was collected. (Still better: the person was involved in the collection process.)
[ ] Selective: So that the person will not be overwhelmed, you’ve resisted the urge to include every bit of data you have, and you’ve prepared backup in case it’s necessary.
[ ] In Context: You’ve made it clear to the person how this data fits in what he/she already knows and have provided points of comparison where available and appropriate.
From Rath & Strong’s Six Sigma Team Pocket Guide.