The mindset matrix is meant to be explored through your current mindset, and try to different approaches to break stuckness with your current problems.
Breakthrough Improvements happen when we stop doing what we have been doing and a team of people discover better & new ways of working.
Focusing on Breakthrough Improvements, we developed the multi-step iterative process using PDCA / PDSA
Knowledge of where ideas generate
How to apply creative ideas to innovative solutions
Knowledge of how ideas evolve
Which ideas to nurture and which to cull
How to apply these fledgling ideas into marketing success for your business, and your-self
Achieving the goal while remaining within the guidelines in a way that is unique to them and others then that is creative.
NOT achieving the goal is FAILURE.