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Value Propositions and What is Working Narrative Maps

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Innovation    Leadership Coaching    Organization Development    Team Building
Working with a company to develop:
  1. Value Proposition(s) that are useful to focus the board, company, customers, & staff on what the company does well.
  2. Create quality improvement plans to increase what-works while decreasing what-doesn’t.
  3. Develop ways that the company can increase its resiliency, ability to change & sustain when faced with external and / or internal threats.
  4. Co-develop data maps of 1,2,3 that will be used throughout the company as a shared process for management, change, & increasing what-works.
  5. Strong cross-functional teams that have broad boundaries of authority to improve the work & innovate better ways of serving customers.

The above objectives are part of a 2 year organization development process.

Get Set visual model

The images + process below is a 1-day workshop that served as a beginning format to frame Value Propositions & create a shared method to capture stories of what’s working + what’s not working.

It was a fun team building day!

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (1)

We started with ‘7 Steps to High-Performance Teams.’ This created a shared understanding of where this team currently is, evidence of their current state, & how we will progress through our work.

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (4)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (5)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (9)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (2)

Beginning the work on Value Proposition Creation.  The team was asked to work through a series of questions & share their perspective of:

  • target customer?
  • customer need?
  • service / product name?
  • market category?
  • key benefit?
  • competition?
  • unique differentiator?

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (10)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (11)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (14)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (15)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (22)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (24)

Organization Development Value Proposition Team Building Mike Cardus making teams better through evidence based team building (29)

As the stories, discussions, disagreements, & sharing continued we began to see common areas & emergent themes.

All the post-it notes & ideas were written down & placed into a report. The company was asked to read through the responses, share the report with co-workers & work on draft Value Proposition statements.

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